BIRTHDAY BOY
In their book On My Honor I Will, Pennington and Bockmon recount the following story:
On July 28, 1990, the Associated Press ran the following story:
“Raymond Dunn, Jr., turned 16 Tuesday, but the profoundly retarded birthday boy feasted not on cake, to which he is allergic, but on the day’s greatest gift: the bland, brown infant formula that keeps him alive.
“Gerber Products Co., which stopped making the meat-based formula in 1985, resumed production two months ago after Raymond’s doctors said that he would die without it. Gerber employees volunteered to make a batch on their own time, and on June 26 the Dunns received a two-year supply free on charge.
“Gerber says, ‘Babies are our business,’ but Raymond is their business too,” said Carol Dunn, who spent five years trying to get the company to retool for a market of one. When Gerber decided to drop the product five years ago, Mrs. Dunn was unable to find or create any substitute that did not make Raymond sick. Frantic, she hunted down every can she could find, and Gerber kept passing along its own backlog. By July 1988, Gerber ran out of MBF, leaving Raymond with less than two years’ supply.
“Supported by the State Association for Retarded Children, Mrs. Dunn begged Gerber to make more MBF and began a mail campaign asking others to pressure the company. Finally, the company’s research director consented. Meanwhile, at Gerber, volunteers in the research division put their own projects on hold, hauled out old equipment, and devoted seven thousand square feet and several days of production space and time to Raymond’s supply of MBF. It arrived in Yankee Lake (NY) in time. The Dunns had about two dozen cans of the old formula, enough to last through the end of July.”
The authors concluded, “Why would a company and its employees go to so much trouble for a market of one? The obvious answer was that they cared – really cared. To skeptics that might counter with, ‘But they got a lot of good publicity out of it!’ we respond, ‘So? What’s wrong with getting credit for a good deed?'”