A couple of years back we were receiving catalogs regularly from a company known as 20th Century Plastics. This company marketed plastic page protectors in various designs for photograph albums, baseball card collections, etc. They had some creative new ideas, but they had an old-fashioned name. Consumers today are looking for new-fangled gizmos and gadgets, and I just don’t think the company name earns a lot of confidence with customers.
I think the same applies for the names 20th Century Fox in Hollywood or 20th Century Data in Dallas. The company name dates them out of the market today. Consultant Frank Delano says, “You can’t do business in the 21st Century with a 20th-century name. You need a name that is really universal with no limitations.”
Speaking of blowing the lid off limitations, Jesus said, “I am the Alpha and the Omega, the Beginning and the End” (Revelation 1:8). Alpha is the first letter in the Greek alphabet, and Omega is the last. Jesus is the A and He’s the Z, and everything in between.